LA Galaxy

Learn how the design team and engineers at Image Engineering help the L.A. Galaxy save money through their well planned cutting edge creations.

LA Galaxy

The LA Galaxy’s fan experience is a vital part to the pre-game festivities for Los Angeles’ professional soccer franchise at the Home Depot Center in Carson, California. “Soccerfest”, as it is known to its fans, is a mixture of team sponsored activities and exhibits from select vendors. The exhibits are displayed in a midway style arrangement in temporary booth structures. All the infrastructure for Soccerfest is owned by an event company and this company is used to set up and dismantle Soccerfest for each home game.

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Too Much to Spend

After analyzing their budget in detail, the Galaxy determined that a large portion of their seasonal expenses dedicated to fan involvement was going to one firm, the owner and sole erector of the Soccerfest infrastructure. They wondered if they could achieve significant savings over the nearly $350,000 they were paying to this firm if they undertook Soccerfest completely themselves.

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A Better Way

The LA Galaxy sought Image Engineering and asked them to design a new Soccerfest infrastructure, one the team’s operations personnel could store, erect and dismantle for each home game. Image Engineering’s design team went to work and presented various options for the midway booths and activity areas. Focusing heavy on the team’s incredible brand, the Image Engineering design team mocked up several aesthetic options for the team to choose from. The mechanical design of the booths also had to be easily configurable from game to game as well as easy to assemble.


The Outcome

Image Engineering’s design was both functional and visually stunning. The all aluminum look with laser cut lettering gave the new midway booths a very professional look. All the mechanical connections were custom fabricated to assure no tools would be needed in the assembly of the booths, making the training of Galaxy operations personnel easy and straight forward. Image Engineering also designed the layout to break down and stack on a custom trailer for easy on-site storage. Now that they own the infrastructure and handle the set up themselves, the Galaxy are on schedule to save approximately one million dollars over the next 5 years.

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