Our laser beams make it onto a nationally syndicated Heineken commercial lighting up the iconic Heineken bottle in its rendition of "Don't Cha".
Heineken was looking for us to provide some visual effects to accentuate the beer bottle brand within their commercial. You may recognize this because it got a lot of air play due in part to the use of the PussyCat Doll’s song, “Don’t Cha”. This commercial ran for almost an entire football season in 2006 where it was one of the most visually appealing commercials especially at a time when the advent of high definition televisions had just begun. Later that year, Image Engineering was awarded first place for the use of Lasers in Flim/Television by the International Laser Display Association (ILDA).