Image Engineering put its Light Vectors® to the test by taking them out into the woods for a hunting trip.
The producers of Under Armour’s 2012 Scent Control product television commercial turned to Image Engineering to help them create unique visuals to depict the features of their new scent masking line of outdoor apparel. The commercial was shot outdoors on a hunting ranch at night, making the production challenging. To create the desired look 20 watt RGB lasers had to be carried by hand into the dense woods where the specific scenes were shot. Additional studio shots were done in which the laser scanned the Scent control material. Our team worked closely with the film crew to get the correct camera settings and make sure the effects looked stunning for the final commercial.