Imagine what happens when the ultimate in sports fan experience meets Mardi Gras. The result is the best fan interaction facility in the National Football League known as RavensWalk. Sprawling over 6 city blocks long, RavensWalk is a tightly coordinated display of team branding and messaging that incorporates dozens of local and national corporate sponsor activations.
The marketing staff of the Baltimore Ravens thoughtfully conceive and implement each element on RavensWalk, and tailor unique sponsor activations to specific game dates. On the surface, the entire experience is a fun and interactive party for fans heading into the stadium. But below the surface, RavensWalk is a carefully designed marketing and promotion tool for the team’s corporate sponsorship strategy.
As the exclusive design and implementation partner for all RavensWalk assets, Image Engineering draws on its vast experience in technology to bring RavensWalk features to life. LED video, distributed audio and TV displays are all components of the vital infrastructure making up every RavensWalk deployment. The design team at Image Engineering works closely with the marketing team at the Baltimore Ravens to create fun and functional display pieces that are used at every home Ravens game and at various events throughout the year.