Sprawling over 6 city blocks long, RavensWalk is a tightly coordinated display of team branding and messaging which consistently is voted #1 in Best Pre-Game Experience in the NFL.
The Baltimore Ravens marketing staff thoughtfully conceives and implements each element on RavensWalk, tailoring each unique sponsor activation to specific game dates. This fun, engaging, and interactive fan experience is a carefully designed marketing and promotional tool for the team’s corporate sponsorship strategy.
As the exclusive design and implementation partner, Image Engineering draws on its vast experience in technology to bring RavensWalk features to life. LED video, distributed audio and TV displays are all vital infrastructure components making up every RavensWalk deployment. The Image design team works closely with the Baltimore Ravens to create fun and functional display and fan interactive activations used at every home Ravens game and various fan events throughout the year.
Over the tenure of this relationship, the Image team has assisted in developing game elements such as custom spin wheels and plinko boards, fully designed,fabricated and executed sponsorship areas and fan photo ops. From a branding standpoint, the Image design and engineering teams have provided solutions for custom installed underpass banners and truss arch graphics packages.
Not only does the Image team assist the Baltimore Ravens in the design, planning and fabrication of RavensWalk, but also the game day execution. Every game day the Image team is onsite ensuring that all elements are installed and working properly to ensure the RavensWalk attendees have the best pregame experience in the entire NFL.