We started with several sketches of ideas based on improving the brand of the Browns. They are the only team in the NFL that does not have a logo on their helmet because the helmet is their logo. We researched their history and created concepts based around their helmets, their reputation with the Dawgpen and their place in the NFL.
By the time we had final approval, the idea had cultivated into a gauntlet flanked by CO2 jets that followed the players out until they passed the 6 foot tall flame-shooting helmets.
Now we had to bring it to life.
After testing the effects, the helmets were shipped to Cleveland where they’ll bring excitement at every home game. In previous years we instituted flame towers, that have become a bit of a standard among NFL teams, we custom design each unit to accentuate the branding for that particular team.